LeadGenius vs. MixRank

LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).

Incentivized

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice

Incentivized

• LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
• If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).

Incentivized

• Easy to use UI
• Has a pretty good range of support for iOS, Android and mobile web.
• Lists are easy to pull
• Good customer support.

Incentivized

• The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).

Incentivized

• The interface is not as user friendly as other platforms.
• Contact information can be off with regards to smaller indie publishers/developers.
• I would like to edit the information that is provided in CSV reports.

Incentivized

Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.

Incentivized

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them

Incentivized

• LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.

Incentivized

• It gave us the ability to target the right organizations for our business
• Gave clear insights on competitors in the mobile Ad Tech Space
• Gave us lists of potential customers at scale.

Incentivized