Marigold Engage vs. Pure360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marigold Engage
Score 5.6 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Pricing
Marigold EngagePure360
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marigold EngagePure360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
Marigold EngagePure360
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage
-
Ratings
Pure360
6.0
1 Ratings
30% below category average
WYSIWYG email editor00 Ratings8.01 Ratings
Dynamic content00 Ratings6.01 Ratings
A/B testing00 Ratings6.01 Ratings
Mobile optimization00 Ratings5.01 Ratings
Email deliverability reporting00 Ratings6.01 Ratings
List management00 Ratings5.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Marigold Engage
-
Ratings
Pure360
7.7
1 Ratings
0% below category average
Dashboards00 Ratings9.01 Ratings
Standard reports00 Ratings8.01 Ratings
Custom reports00 Ratings6.01 Ratings
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User Ratings
Marigold EngagePure360
Likelihood to Recommend
8.8
(2 ratings)
4.0
(1 ratings)
User Testimonials
Marigold EngagePure360
Likelihood to Recommend
Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Pure360
Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Pros
Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Cons
Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Alternatives Considered
Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Pure360
No answers on this topic
Return on Investment
Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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ScreenShots