Nielsen Marketing Cloud vs. Retargetly DMP
Nielsen Marketing Cloud vs. Retargetly DMP
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A | |
Retargetly DMP | N/A | Retargetly DMP is, according to the vendor, the first non-enterprise data management platform. With it, anyone can collect data from digital media and offline sources like websites, apps, ad campaigns, CRM, email and more. Once the data is in, the platform overlaps hundreds of valuable 3rd party segments to provide robust analytics and insights about any audience. Retargetly DMP is integrated to push data into all of the top tier media activation platforms, and allows for full funnel reporting.… | $2,000 monthly, per license |
Nielsen Marketing Cloud | Retargetly DMP | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic |
| ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | Both versions include an unlimited number of data collection events and unique visitors. The Basic version allows for a maximum of 5 first-party domains or apps and doesn't allow for any sub-licenses. In the Advanced version, you'll be able to track data from 25 domains or apps and can do everything from one license or set up to 5 sub-licenses each with individual access. | ||||||||||||||
More Pricing Information |
Nielsen Marketing Cloud | Retargetly DMP | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
| No answers on this topic |
Nielsen Marketing Cloud | Retargetly DMP | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Data Collection |
| ||||||||||||
Data Classification |
| ||||||||||||
Ad Network Integration |
| ||||||||||||
DMP Analytics |
|
Nielsen Marketing Cloud | Retargetly DMP | |
---|---|---|
Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Cloud | Retargetly DMP | |
---|---|---|
Likelihood to Recommend | 8.0 (7 ratings) | - (0 ratings) |
Likelihood to Renew | 9.0 (1 ratings) | - (0 ratings) |
Usability | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 5.0 (1 ratings) | - (0 ratings) |
Nielsen Marketing Cloud | Retargetly DMP | |
---|---|---|
Likelihood to Recommend | Nielsen | Retargetly No answers on this topic |
Pros | Nielsen | Retargetly No answers on this topic |
Cons | Nielsen | Retargetly No answers on this topic |
Likelihood to Renew | Nielsen | Retargetly No answers on this topic |
Usability | Nielsen | Retargetly No answers on this topic |
Support Rating | Nielsen | Retargetly No answers on this topic |
Alternatives Considered | Nielsen | Retargetly No answers on this topic |
Return on Investment | Nielsen | Retargetly No answers on this topic |
ScreenShots |