Opal vs. Capture for Jira, from SmartBear

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

The software works best in a collaborative environment where information needs to be conveyed quickly and effectively with visual and impromptu notes. If your group doesn't like to do things online and prefers the whiteboard for in-person meetings maybe this solution is overkill. In-person meetings happen frequently so this solution makes it easier to do things remotely.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Documentation
• Directions
• Ease of use

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• Licensing
• Some documentation topics
• More drawing options

Incentivized

You get for what you paid for. Opal has more features

Incentivized

Capture for Jira was just the right-sized application we needed to make our Jira implementation more productive and effective. We didn't want to migrate from Jira, so this was the right choice to build upon the infrastructure we already had. It was the best option without pouring more money into another solution.

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• Efficient
• Bit expensive
• Flexible

Incentivized