The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.
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Vimeo Enterprise
Score 7.6 out of 10
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Vimeo Enterprise, based on technology acquired with Livestream in September 2017 is the company's HD livestreaming platform touting auto-archiving, simultaneous live streaming, secure sharing with password and domain-level security, and audience engagement (e.g. chat), with SLA available at the highest tier service level. Vimeo Enterprise streaming solution enables the user to provide secure corporate comms and "no-fail" virtual events. Or, Vimeo OTT enables the user to launch a subscription…
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Vimeo is much better for Live-streaming than other software or hardware based solutions. The Livestream Studio app runs on Macs and PCs with almost any hardware configuration. It allows you to have unlimited hardware HD and 4k inputs. 3 GFX channels and 3 media playback channels along with configurable outputs while streaming. The most unique tool is the remote guest feature which has a type of zoom function built in so you can have remote speakers join a livestream and easily hear, see, and interact with the program. This software can transform an iMac into a video production truck run by one person.
The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
The layout is inconsistent for different parts of the platform, it takes a very long time to find specific settings. Labels aren't clear sometimes - not to the first-time/average user. They actually just changed the interface with zero warning or tooltips and had to contact support to get it back to the version our teachers are familiar with.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Generally Vimeo is fast to respond to support tickets with more or less the answer to the question/problem with documentation and clarity in the answer. Usually only takes on message to solve the issue.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Vimeo is awesome because it is a seamless experience that blends software and a cloud platform and end user experience. No other competitor offers a holistic solution the way Vimeo does. With other platforms you have to piece together multiple pieces of hardware and software and even with those pieces you don't get the same ease of use and performance that Vimeo gives you with their software and cloud solution
Positive ROI - the pricing is better than other comparable services with a better end result. So, the return on investment is significant since it is an inexpensive way to deliver what I need to my program users.
Positive - their 30 day trial period is so helpful to be able to determine if this is truly a good investment for you/your business. I was able to do all that I needed to within the first 30 days for live video, then continue with keeping the embed links with the continuing monthly subscription.
Positive - good analytics within the account (not Google Analytics with my level of subscription) so I can see how many users are viewing my videos, what devices they're on, and where they are in the world. This is all important for my business.
