iContact Pro Select vs. Smarsh Communications Intelligence Platform (with Actiance)

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.

This appliance is well suited for organizations that have a need to monitor, moderate, or log social networking site use or the use of any website. It is a very solid tool for any information security department to have at their disposal.

Incentivized

• Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
• Campaign Management - Landing Page and Web Form Templates
• Email Marketing -Delivery Tracking and Spam Analysis

Incentivized

• Discovery: It allows for easy discoveries by the compliance and cyber security departments.
• Ethical walls: This keeps certain departments from talking to each other.
• Very granular control. This is a big product meaning you can get very detailed with it.
• Once it's configured and running, we hardly ever have any issues.

Incentivized

• Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.

Incentivized

• Its configuration options were very large and required a good deal of time to learn all of the various settings.

Incentivized

Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past

It's the only product at this time that meets all of our requirements.

Incentivized

I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.

Incentivized

This was the only appliance of its kind that I have used. Other devices have different capabilities for web filtering such as the checkpoint firewalls, but none of them offered the overall solution that was deployed with this product at that time.

Incentivized

• Much more targeted email marketing. Spam analysis helped improve our overall email performance.
• Increased customer engagement through social media listening.
• Scheduled emails increased email open and click-through rates by 120%!

Incentivized

• Faster investigative work has led to increased employee efficiency when working on security investigations.

Incentivized