SurferSEO vs. The Search Monitor

Surfer is well suited for:

• Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
• To identify NLP terms and the frequency of terms to be added to the page
• To find internal linking opportunities
• To plan pillar pages/topic clusters

Surfer is not a tool for

• Technical SEO
• Crawl Audits
• Serp / Keyword Tracking
• Project Management

Incentivized

It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.

Incentivized

• Analysis for on-page ranking factors
• Competition analytics
• NLP Analysis for webpage content
• Content SEO scoring
• Content editor with details about what to rank for
• Plugin that helps with search data on Google

Incentivized

• Competitors bidding against our keywords
• Threat analysis
• Automatially sending alerts if specific metrics change

Incentivized

• AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
• Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
• Backlinks: Surfer does have a backlink crawler, but it's quite limited

Incentivized

• Different types of alerts
• iPad better integration

Incentivized

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.

Incentivized

Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.

Incentivized

• Surfer has been a key tool in the past to help us rank many clients
• We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
• The results from using surfer on an article were easily seen within 3 months on average.

Incentivized

• Easier to target locally
• Violations have been easy to submit taking less time away from the team
• Was able to increase SEO

Incentivized