Truepush vs. WebEngage

Truepush is excellent for providing push notification to users and increasing user engagement.

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.

Incentivized

• Easy Integration
• Easy to Use Dashboard
• Free

• Ease in creating user journeys.
• Easy implementation of APIs.
• Good reporting dashboard and scheduling features.
• Segmentation of the users is easy.

Incentivized

• Nothing as of now

• Relays
• Onsite should have more options of templates.
• Backend support for better reachability of the channels.
• Cohort studies should be more customizable.

Incentivized

There customer support is excellent and they are always available on whatsapp / chat / email / phone.

I had more than 100k subscribers on my blog with another company but their paid plans were too expensive for a blog like mine. It has a very large audience base and most of the audience is from India. So I searched for various alternatives (at that time i think Truepush was not launched) and find some good one which had comparatively cheaper plan with good service but within a year my subscriber base grown to 5 times of what it was with a previous company. That plan too become very expensive as the earning was not same every month due to changes in google algorithms and various other reasons. However it was very important to help students so I started searching for other alternatives. After trying many push providers, I was not happy with any of them. Then I ended my search when I found Truepush. After testing, checking their easy to use dashboard, analytics, push delivery and other functions, it took me just 10 minutes to decide that I was moving my Job Alert blog to Truepush. However there were definitely some doubts and some fears too as I had approximately 500k subscribers at that time. After chatting with Ravi (Co Founder Truepush) I felt confident and moved my blog. Now after two months of use, I can definitely say that I made the right decision as I never had any issue. The team at Truepush is always available to help me if I have any doubt. Thanks a lot to the team at Truepush for providing such an amazing product.

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.

Incentivized

• It's free
• Easy integration

• Helped in lowering cost of marketing.
• Driving higher volume of Direct Sales.
• Increasing conversion rate on the website.
• Increasing lead to sale ratio.

Incentivized