Adobe DTM Reviews

43 Ratings
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Score 8.2 out of 100

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Reviews (1-6 of 6)

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August 31, 2019
Richard Perroset | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Code releases are not needed to update analytics, media, and other tags on your site.
  • It reduces your dependency on web developers to deploy tracking code.
  • You can add, remove or modify tags without knowing any coding knowledge.
  • If your site has multiple domains and sub-domains, then you can easily manage them all without involving web developers.
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Read Richard Perroset's full review
August 11, 2017
Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Rules: There are a wide variety of native triggers that are included for both plain vanilla HTML and single page applications that allow for many specific combinations of triggers.
  • QA: The plugin that allows for QA within the console makes it easy to tell if a rule is firing or not without the creation of a separate environment.
  • Version Control: It is mercifully simple to roll back to an earlier version if something goes awry. Remember, no matter how good your QA, something will eventually slip through. It's much better to be able to roll back with a couple clicks.
  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
Read Gitai Ben-Ammi's full review
December 15, 2015
Abishek Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Easy to navigate the interface
  • Dependency on technical team is much less
  • Coding effort will be minimum
  • People who worked on DTM only can navigate and process the rules, so there should not be a criteria complete the processing rules.
  • Framework kind of option should be available
  • Troubleshooting documents should be available in Google for implementation
Read Abishek Kumar's full review
September 02, 2015
Barry Mann | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Manage web analytics tags!
  • Tag Marketplace is woeful. To say that "over 300 tags are supported" is disingenuous at best.
  • No/unclear product roadmap.
  • Logging of user actions.
  • Documentation support. It is impossible to extract the configuration to produce a client document which can only be done via manual cut/paste into document.
  • Lack of data layer flexibility.
  • They claim that mobile tag management "is not allowed by Apple" therefore it will not be developed! Thus, it does not address how instrumentation tags should be deployed/altered in between pushes to app marketplaces.
  • Support is poor/very poor.
Read Barry Mann's full review
June 05, 2018
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The ability to measure the start and end of an online process to determine where web visitor's are falling out or not completing things such as login, web forms, and shopping cart
  • Measure website traffic
  • Measure and report shopping cart funnel
  • Can be customized to fit your unique business needs
  • Because Adobe Analytics requires adding DTM tags to the site, it does require some basic web development skills to ensure it does not impact pageload speed. When working across a large organization with many developers, it is equally important the developers do remove the code, lacking the understanding of what it is.
  • The utilization of eVars, Sprops, and events to tag a website, creates a learning curve for technical teams. There is a gap in knowledge of UX | UI design and the strategy of what should be measured and treated as a click event vs. pageload.
  • The Adobe consultants provide very little "real world" examples and they do not look at your web design and the user's functionality to recommend a DTM tagging strategy
  • All implementations should start first with a tagging strategy: 1) define what are the most important, critical actions or behaviors on the website 2) Write out the details within the Adobe provided spreadsheet for assigning eVars, Sprops and Events 3) Tag the site
  • When consulting within the business team, try to refrain from talking eVars, Sprops and events. It is simply too confusing and is much easier to ask what are the online behaviors or interactions that are most important across the site or on the page and then translate those into a DTM tagging strategy and prioritization.
  • Don't try to tag everything! Which often results in over engineering, too many technical resources spending too many hours tagging and testing. Quantity of data is not the same as quality.
Read this authenticated review
May 07, 2014
Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Read Jay Corcoran's full review

Feature Scorecard Summary

Role-based user permissions (5)
Tag library (4)
Tag variable mapping (5)
Ease of writing custom tags (5)
Rules-driven tag execution (5)
Tag performance monitoring (4)
Improved page load times (5)
Mobile app tagging (4)
Library of JavaScript extensions (2)
Event tracking (4)
Mobile event tracking (4)
Data distribution management (3)
Universal data layer (4)
Automated error checking (3)

What is Adobe DTM?

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

Adobe DTM Competitors

Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No