BrandMaker

BrandMaker is an enterprise marketing resource management software, designed to help optimize martech investments to increase campaign efficiency, and visibility, and streamline planning processes. BrandMaker Marketing & Campaign Planning delivers control and visibility to marketing teams and agencies across all data, reporting, and analysis for a single source-of-truth.

Additional products include:

• BrandMaker Finance and Budget Management enables data-driven budget decisions, enabling users to plan, manage, and optimize budgets with agility via real-time reporting and control to maximize campaign performance.
• BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control and optimize workflows, and the entire workload of their teams.
• BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose, to support marketing campaigns. Content is stored, managed, distributed, and monitored.
• BrandMaker Brand Management provides rules-based automation and visibility to control how a brand is used, ensuring that content is up-to-date, within brand guidelines, compliant with local regulations, and ready to be personalized.

Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.