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Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
Overview
What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…
Recent Reviews
Popular Features
- Tag library (21)9.494%
- Role-based user permissions (22)7.676%
- Ease of writing custom tags (23)7.474%
- Rules-driven tag execution (21)7.373%
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…
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- Premium Consulting/Integration Services
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What is Ensighten Manage?
Ensighten Manage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Reviewers rate Tag library highest, with a score of 9.4.
The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.
One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.
Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.
Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.
Attribute Ratings
Reviews
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June 03, 2015
Ensighten 1.0 Review
Score 5 out of 10
Vetted Review
Verified User
At Autodesk.com we are using the Ensighten application to deploy Omniture, Google and Test and Target tags. No, we have not implemented Ensighten across the whole organization.
- You can deploy basic tags much faster.
- You can manage and control deployment on your own.
- Easy tool to learn from GUI point of view but still need JavaScript skills.
- I don't think Ensigten works well for AJAX web site.
- If you don't have JavaScript skills, you will not be able to use Ensighten.
- Deploying rules with Ensighten 1.0 application could be problematic because it deploys all the rules at once and not just individual rule you selected.
- Positive impact: you can deploy or fix tags on a site much faster so it could improve employee efficiency.
- Negative impact: I have noticed ensighten Bootstrap.js could cause some problems and in some cases could break site functionality not related to tagging.
- I have also noticed Ensighten framework doesn't fully supporting older browsers. Not very consistent.
- Tealium Tag Management Suite
I did not select Ensighten, some one else did .....
Score 9 out of 10
Vetted Review
Verified User
Our company transitioned to Ensighten Manage 2.0 fairly recently in an effort to streamline the process of implementing new tracking pixels. The key users in our situation are the marketing specialists and analytsts, who will be using the tool to manage tracking deployments for a variety of partners. Although we are still in the early stages, the obvious benefits of using tag management technology in the long term will include ease of implementations for non-technical employees, streamlined removal and maintenance of existing code deployments, and the ability to work with the consultants from Ensighten to mitigate risk of impact on user experience. Furthermore, it will allow both large and small-scale modifications with targeted scope without the need to slow the backlog of development efforts on the client-side, meaning our internal resources can focus on improving the website while marketing and non-technical folks handle the portfolio of partners.
- Reduces reliance on IT and developers to add, remove, or manage code
- Enables non-technical users to actively manage their own tracking deployments
- Ensighten support is particularly helpful in implementation projects
- Fast, safe removal of code if issues to arise
- Could benefit from more details change logging
- Would like to see better filtering/search approaches for deployments (ie - search in code, etc.)
- Deployments don't publish immediately, so any reduction in time here would be an improvement
- Allows for a single point-of-reference of all tracking deployments as opposed to having multiple teams editing the site at once
- Simplified the code by placing a bootstrap rather than multiple lines for each pixel
- In some cases negatively impacted page load time
- Does require training to understand how to use the UI/Technology
- Non-developers feel more involves/connected the site itself
- Encourages relationships across the organization because the deployments effect multiple team, as opposed to being silo'd as 'devs' or 'analysts' or 'managers'
I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.
May 29, 2014
Nice to Work in Version 2.0.
Score 8 out of 10
Vetted Review
Verified User
It is being used to put tracking tags across the website.
- Ensighten handles loading many tags on a page without too much slowdown.
- We were using ensighten 1.0, which was a annoying because you had to relaunch all the rules everytime you changed one. And having multiple users in the system made it hell to coordinate.
- This was not my area of focus.
February 11, 2014
Ensighten The Ultimate Tag Management Solution
Score 9 out of 10
Vetted Review
Verified User
Ensighten is a well-known tag management tool for implementing SiteCatalyst on your website. It addresses problems around tag implementation for websites and social media pages, making implementation much easier compared to using the tagging code for each individual page of your website which is much more complicated.
- Tag implementation
- Social media tracking
- Mobile application tracking
- Mobile analytics
- It has a tough code interface.
- Lead conversion
- Better analytics
Google Tag Management System