A super effective tool to reach new customers giving a positive ROI
February 26, 2020

A super effective tool to reach new customers giving a positive ROI

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
  • Analytics - Comprehensive and intuitive UI.
  • Marketing, ads, creative, copy monitoring.
  • While its desktop web UI is good, it needs some work on mobile web/app.
  • The insights are there for paid ads, however, it should include for organic traffic too.
  • The insights section has really helped improve our paid ad's ROI multi-folds.
  • It has even helped save a lot of time in building up analytics dashboards.
Facebook for Business offers its unique platform, user reach, targeting and interest classifications that most other platforms fail to offer. It's ads management, with analytics, insights, etc. makes it offer three-sixty degree solutions, such as being a one-stop-shop for marketers.
It's well suited for startups, small to medium businesses, individual marketers, etc. It is also good for basic business analytics people. For larger corporations and enterprises, who need custom ad management and reporting, who spend across multiple paid ad channels, then Facebook for Business might not be the best choice.