Item: Meta Business Suite
Rating: 9
Author: John Hampson

Overall Satisfaction with Facebook for Business

Use Cases and Deployment Scope

Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.

Pros and Cons

Pros

Manage user permissions.
Collect audience information.

Cons

Support.
Authentication.

Return on Investment

Re-marketing revenue.
Audience development.

Alternatives Considered

Google Ads (formerly AdWords) and Bing Ads

Facebook for Business is comparable in that it allows you to manage user permissions inside and outside your organization for the various accounts required to operate ads effectively on each respective platform. Facebook for Business offers less support for users than Google Ads, but more than Bing Ads. The help documentation available is more helpful than Bing Ads also.

Likelihood to Recommend

Facebook for Business is a must-have in today's digital marketing industry. If you are managing Facebook pages or Facebook ads for yourself or any clients, you must use Facebook for Business to manage user permissions, billing agreements, and advertising accounts. Facebook for Business is free but requires experience to use it effectively.

Comments

Please log in to join the conversation