Facebook for Business administration screen keeps getting refreshed with new functionality and layout, so difficult to keep track of existing and new features.
Facebook for Business provides limited technical support so it's often challenging to keep track of changes in conversion pixel, how to implement dynamic events such as product price using Google Tag Manager, ensuring data security, app integration, etc.
There have been incidents where our business advertising account was disabled for "not following advertising policies." It has been difficult to receive feedback on why this happens. There is no chat support for South Africa that I'm aware of to resolve such issues.
Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).