Excellent for Ecommerce Email Marketing THE BEST EVER
Use Cases and Deployment Scope
We are a Shopify Agency so we work with dozens of ecommerce clients across different sectors. We primarily support with on site conversion, but a big part of this is conversion and we need to ensure our merchants are re-targetting users who are engaged with their brand. That's where Klaivyo comes in. Klaviyo is what 9/10 of our clients use for their email marketing so often we support with setups, and advising on what they are missing.
Pros
- Segmentation
- Flows
- Editor and email builder
Cons
- Some Shopify integrations are limited (e.g. smartwishlist has limited segmentation options with klaivyo)
- Pricing can sometimes be a sticking point for our brands
- Would be helpful also if there was more AI integrations that recommended to brands what kind of flows they should have based on their business model
Return on Investment
- Allowed out merchants to immediately increase revenue
- Increased CLTV [Customer lifetime value]
- Allowed us to add new functions which are backed by email campaigns (e.g. loyalty campaigns, preorder etc...)
Alternatives Considered
Intuit Mailchimp and MailerLite
Other Software Used
MailerLite, Intuit Mailchimp, Buffer, Swym, Recharge, Dataships, Gorgias





