TrustRadius Map for Social Planning and InsightsWe use it for 3 functions. Monitoring, measurement, and insight development.,Quickly allows us to pull basic data. Very easy to use if you know how to construct Boolean queries. Flexibility to quickly update keywords / queries. Customer service.,Needs more and faster growth for shared / owned channel analysis. It is twitter heavy. Pulling from more social sources would be ideal.,Single seat / license can be used for multiple clients. It saves a bunch of time being able to quickly adjust and segment queries. The compare tab is very useful to get basic numbers with different filters, queries, geographic areas all at once.,9,,,3,7,2,To inform research and planning functions for communication programs. Measurement tool for earned communication programs.,10,,Implemented in-house,8,Online training Self-taught,8,They have a great online training for basic Boolean queries. That is the best place to start.,No,7Faster than Radian6 and better-looking reports.Identifies conversation around a product or service Tests brand perceptions around the 5 W's & how (ex: who is talking about my product? where are they talking? how are they describing it?),Influencer search on Twitter should be better. MAP weighs too much on the volume of a retweet, so it sees spam bots as influential Like all text analytics tools, the software does not understand sarcasm in speech,Online word-of-mouth, understanding what percentage of the conversation is dedicated to certain terms, where the conversations take place, and a (somewhat brief) look at the demographics of those talking about the researched product/service,5,5,8,1,Social Media Analytics,No,,Vendor implemented,10,Online training,10,8,7,10,9,Ideally, the tool would allow users to manually change the sentiment returns of comments from within MAP, and MAP would save the edited version. The users could fix poor sentiment returns via crowdsourcing.,,Negotiations are largely based on length of contractSysomos MAP used for advertising agencyIdentifies key social conversations around a brand across social media, blogs and traditional news sites Helps to calculate estimated impressions for Twitter campaigns Shows buzz around keywords for up to 2 years (only 1 year for Twitter),Less information is available for Facebook (only up to 6 weeks) though this is due in part to Facebook's restrictions Would like historical data for longer periods of time,The ability to access impressions on Twitter allows us to quantify earned media more effectively than with other agency tools. Overall buzz and impression numbers help to quantify earned media overall.,8,9,10,Ad hoc keyword searches Blogger identification Key hashtag identification Twitter campaign impression calculations Consumer behavior research Quarterly Social Media conversation analysis Campaign buzz research,,,Don't know,9,Online training In-person training,10,8,No,10,8,8,9,,We did not necessarily negotiate specialized terms but had in the past been able to communicate our budget and work towards a solution to fit within it. These were not the final terms agreed upon (as our budget changed), but Sysomos was very willing to discuss possible options to work around budget constraints. My best advice is to communicate any shortcomings that may prevent the contract and see how much they are willing to work together to get around them. The team is very good at working with agencies and clients across the spectrum of industries.Boolean logic powerful but tricky to learn.Using Boolean syntax, we are able to tap into what conversations are happening around the search set. Searches are keywords-based, but the Boolean capabilities allow us to filter the data set to drill down to precisely what we want.,Although Boolean logic is a powerful way to filter large data sets, the syntax can be tricky to learn. For full-on sentiment analysis capability, Sysomos Heartbeat might be a better choice. In Hearbeat you can see what people are saying specifically. You can also alter sentiment (e.g. from negative to neutral). In MAP you cannot manipulate the data in this way.,We are able to harvest competitive insights on behalf of our clients.,6,8,10,0,Reporting for social media reports, consumer insights, competitive reporting. The principal use case is collection of data for our clients competitors to help with campaign messaging and design.,,,Implemented in-house,7,Online training In-person training Self-taught,9,8,Somewhat better to dive in and play with the system yourself. Geeting in to the tool was better than the training classes. This might be a reflection of the way I prefer to learn things.,The only customization we did was creating a folder-based organizational system so that individual client histories are easy to locate by team members. It's easy to create folders and organize search history by client.,No,7,8,7,7,No,,N/AVery comprehensive data, but influencer ID weak.The user interface was very intuitive. This was important for us as we let others use the product without much training. Comprehensiveness of data was also excellent. The system caught a large number of blog posts, etc. This was augmented by the full Twitter fire hose. Sysomos also generated decent visuals. We did not have to export the data to Excel to get acceptable looking charts and graphs. The system generated graphs that we could re-use.directly with clients.,Influencer identification. Influencer functionality is designed to tell us ho are the most influential people on a given topic. Sysomos was not great at this. It looked at someone's social graph and could tell us who a specific Twitter user is connected with, and how often they interact with these people. But it was not stellar it identifying who were the true influencers rather than those, for example, who just re-tweeted content from someone influential. This is an immature area. These tools are typically good at counting re-tweets, but not at identifying who the re-tweeters are. Influencer ID was a nice to have for us, rather than a strong requirement so we could live with this weakness.,Ability to research and guide strategy. This was the number one thing in our case. A lot of PR is guided by soft factors / qualitative metrics. This data is not invalid, but to be able to look back at what actually happened and and back up the strategy with data is great. We were able to do things like, for a given client, present them with their competitor's playbooks We could demonstrate what are people actually talking about versus what we might think they are talking about. We could make more data for clients on reporting side. We could give a solid picture of how they performed on Twitter. The tool was quite powerful and gave us a lot of confidence that the data we were reporting to clients was accurate and reliable.,10,8,12,1,We use Sysomos for two primary purposes: Measurement and Strategy. Measurement: we build quarterly reports for clients which clearly show the buzz that was generated over the last period. we correlate that social media buzz with press hits which are monitored in our custom tool. The correlation between mainstream media mentions and social media comments gives us a complete picture of the defectiveness of marketing campaigns. Strategy. Sysomos Map is a great tool for working on strategy. Because it allows us to look back to social media activity over a 2-year period, its's a great way to research, for example, competitive activity: What are a client's competitors doing in the social space and how is that helping to drive revenue. It's a great tool to work on strategy with clients on new engagements. we can do things like look at a specific industry and understand what's generating buss , what's trending. We can also start to look at who are the influencers that do not show up on standard media lists.,,,Implemented in-house,9,Online training,8,8,9,10,9,We thought about integration with our home-grown too media tracking tool, but we decided it wasn't worth it in the end. we were fine using both tools independently, and then correlating the data manually. They have APIs for sentiment, charting, etc, and the product can be integrated with other platforms quite easily. We just never did so.,,The buying process was fairly standard and transparent - not a big negotiation. They offered bulk discounts and some pricing flexibility.
Sysomos MAP
42 Ratings
Score 7.9 out of 101
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Sysomos MAP Reviews

Sysomos MAP
42 Ratings
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Score 7.9 out of 101

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April 23, 2013

Sysomos MAP used for advertising agency

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Our support team is great at quickly getting back to us and has been very helpful in assisting with multiple on-boardings as new segments of the agency begin using the tool.
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About Sysomos MAP

Sysomos MAP is a social research engine that is designed to deliver deep, actionable insights into the people and conversations that matter most to an organization’s brand. The vendor says MAP is key to making sense of social media data and using it to design the most effective social listening, content and engagement programs. This solution is focused on helping organizations identify key influencers, understand customer sentiment and track their social strategies over time. 

Sysomos MAP Features

Has featureIn-Depth Market Research
Has featureInfluencer Identification
Has featureGeographic and Demographic Research
Has featureCompetitive Benchmarking
Has featureShare of Voice

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Sysomos MAP Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No