TrustRadius Insights
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in …
Overview
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Recent Reviews
Pricing
N/A
Unavailable
What is Twitter Ads?
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
9 people also want pricing
Alternatives Pricing
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Details
- About
- Integrations
- Tech Details
What is Twitter Ads?
Twitter Ads Integrations
- Domo
- Domo
Twitter Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(160)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Twitter Ads is a versatile platform that offers a variety of use cases for businesses and organizations. Users have found success in leveraging the platform's real-time networking capabilities to target young people and young businesses, driving brand awareness and generating leads. By planning advertising campaigns around major news or entertainment events, businesses are able to capture the attention of their target audience at the right moment. The media and reporting sectors have also found value in using Twitter Ads to advertise B2B and B2C ads, effectively driving traffic to their clients' product sites.
In addition, Twitter Ads has proven effective for targeting specific demographics and reaching professionals, making it a valuable tool for expanding reach and increasing brand identity on the platform. Many businesses have used Twitter Ads to target their competitors' customers, raising awareness about their latest products and solutions. Nonprofit organizations have also utilized the platform to promote their accounts, highlight events and services, and raise awareness and funds for specific campaigns.
The user-friendly ads creation page and comprehensive analytics side have been highly praised by users, enabling businesses to easily create impactful campaigns while gaining valuable insights into their target audience. Twitter Ads offers unique advertising opportunities such as pay-per-click and display ads, further expanding reach and improving conversion rates. Overall, Twitter Ads has been successful in helping businesses increase visibility, drive website traffic, engage with customers, and achieve their marketing goals.
Attribute Ratings
Reviews
(26-31 of 31)Companies can't remove reviews or game the system. Here's why
September 06, 2017
Twitter Ads for Performance Marketing
We selected Twitter Ads because our paid social marketing team runs various upper funnel tactics that perform very well on this platform.
March 28, 2017
Tweet Reach Booster with Twitter Ads
There is a pricing difference and reach and frequency difference. It also depends if you are going after professionals (B2B) vs. consumers (B2C).
March 17, 2017
Twitter Ads - more flexible than Facebook Ads
Twitter Ads seems much more Flexible than Facebook Ads within Facebook for Business. While similar demographics and filters can be used, Twitter Ads seems to have fewer restrictions on content and scheduling than FB Ads.
We actually use both in our social media strategies (and will soon be investigating Instagram Ads for promoted Instagram posts, which operates within a synced Facebook for Business ads account).
We actually use both in our social media strategies (and will soon be investigating Instagram Ads for promoted Instagram posts, which operates within a synced Facebook for Business ads account).
- Facebook Ads, Google AdWords and LinkedIn Marketing Solutions
I would say I have the same experience with Facebook Ads as I do with Twitter Ads. The ability to target by interest and demographic really helps the Foundation to reach the users we want and know would benefit from connecting with the Foundation. Google search ads also allows the Foundation to be seen by people searching for specific terms relative to the Foundation and its services. Our LinkedIn Ads experience, however, was lackluster. As a professional platform, the Foundation promoted more news its mobile app and research targeting the medical community. The engagement was not as high as we hoped.
November 04, 2015
Short and Simple Twitter Review
- Facebook
Twitter Ads vs. Facebook - Most would think Facebook would be the go-to but Twitter Ads can be more powerful for the mobile user on the go. 80% of users on Twitter are mobile so not utilizing its mobile footprint would be insane. Facebook is strong on mobile but nowhere near as strong as Twitter Ads and the products Twitter offers are more compelling for financial vertical clients.
October 30, 2015
Are you using Twitter Ads correctly?
Better metrics and easier to use in my opinion. Twitter is easier to optimize. Facebook is more complex and harder to gain insights. Twitter representatives are really hands on and help with optimizations and pricing. Twitter Ads are developing more ad products which are useful in determining content strategy. Twitter is very helpful.