Overall Satisfaction with Twitter Ads
Extending reach on Twitter and use Twitter's targeting abilities is how we are using the platform. Marketing department is exclusively using it. Help us get our messages out there beyond what it would be organically.
- Retargeting
- Targeting abilities by company and role type is helpful
- Extends our Twitter reach across our multiple persona audiences
- Character restrictions are still problematic with ad creation
- Have experienced some billing problems in the past
- Pricier than Facebook, can be comparable to what you'd spend with LinkedIn
- We've seen a decent growth % in qualified leads coming from Twitter ads.
There is a pricing difference and reach and frequency difference. It also depends if you are going after professionals (B2B) vs. consumers (B2C).