Tweet Reach Booster with Twitter Ads
March 28, 2017

Tweet Reach Booster with Twitter Ads

Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Twitter Ads

Extending reach on Twitter and use Twitter's targeting abilities is how we are using the platform. Marketing department is exclusively using it. Help us get our messages out there beyond what it would be organically.
  • Retargeting
  • Targeting abilities by company and role type is helpful
  • Extends our Twitter reach across our multiple persona audiences
  • Character restrictions are still problematic with ad creation
  • Have experienced some billing problems in the past
  • Pricier than Facebook, can be comparable to what you'd spend with LinkedIn
  • We've seen a decent growth % in qualified leads coming from Twitter ads.
There is a pricing difference and reach and frequency difference. It also depends if you are going after professionals (B2B) vs. consumers (B2C).
If Twitter is where you get the most growth and/or engagement with your social followers, then it is worth an investment.