Totally awesome call tracking solution--CallRail is great!
August 10, 2017
Totally awesome call tracking solution--CallRail is great!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with CallRail
We use CallRail to help track inbound calls from multiple traffic sources. We ran into a problem for our SaaS company that when we have inbound phone calls, we have no idea what pages people have looked at, and most of the time the caller information does not get synced into Hubspot because the calls are usually brief. So now, we have setup CallRail to automatically sync the call data into Hubspot, along with helping us gather deeper insights into user behavior before the call is made.
- CallRail does dynamic keyword insertion incredibly well, especially if you are looking to use toll-free numbers instead of local numbers.
- CallRail does session tracking very well. I've always been impressed to find the visitors page viewed session data very useful in better understanding what people are doing before making a phone call.
- The integration with Hubspot is not as seemless as I would have liked. We had an issue where a person who was already in Hubspot called in, and their contact information was not matched to the caller ID correctly which created some duplicate entries. A little bit of a bummer, but from what I understand they may have fixed this. We had to stop using them for a little while because our outsourced sales team was more confused by adding CallRail, so we'll be re-implementing this once our new sales team is fully trained. Hopefully the record miss-match issue gets fixed.
- Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they weren't great. They were good, but complex to setup and their interface and reporting was extremely basic. It's been a few years since using Marchex though so it could be a lot better, I'm just not sure.