Easy to Pick-Up, a Rewarding Challenge when Mastered
October 07, 2014

Easy to Pick-Up, a Rewarding Challenge when Mastered

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On to as our primary email marketing system, sending to licensed professionals nationwide. Act-On allows us to track our email response rates, as well as having some capabilities for integration into CRMs, like Salesforce.

The entire organization uses Act-On. While I use it specifically for report tracking, email design, and email campaign implementation; my users find its ability to track the history of individual emails and marketing pieces sent to clients to be worthwhile and incredibly helpful. That level of history detail gives them the ammunition they need to be knowledgeable on calls, making them better marketers in the process.
  • Easy to understand reporting on response rates for emails.
  • Incredible integration with CRM, specifically Salesforce.
  • Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily.
  • Open rates in reports can be a little suspect; but that's not necessarily the fault of Act-On. Open rates are determined when a client downloads images in an email, which is an industry standard.
  • Great ability to understand lead patterns, as it pertains to emails.
  • Better research on leads when doing call outs.
Act-On has become an integral part of our marketing services. It's worked far better than any other system we've used in the past (including some Salesforce plug-ins), and it works effectively and efficiently.
The system is easy to pick up, but difficult to master. I say it's difficult, only because there are so many options and so much customization. To choose Act-On is to have a completely customizable system, so be prepared to play around with it first before implementing campaigns on a mass scale.

It's better suited for smaller campaigns (in the 100 to 10,000 send range), but works effectively on large [campaigns] as well. Make sure you target your audience.