Easy to Pick-Up, a Rewarding Challenge when Mastered
October 07, 2014
Easy to Pick-Up, a Rewarding Challenge when Mastered
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We use Act-On to as our primary email marketing system, sending to licensed professionals nationwide. Act-On allows us to track our email response rates, as well as having some capabilities for integration into CRMs, like Salesforce.
The entire organization uses Act-On. While I use it specifically for report tracking, email design, and email campaign implementation; my users find its ability to track the history of individual emails and marketing pieces sent to clients to be worthwhile and incredibly helpful. That level of history detail gives them the ammunition they need to be knowledgeable on calls, making them better marketers in the process.
The entire organization uses Act-On. While I use it specifically for report tracking, email design, and email campaign implementation; my users find its ability to track the history of individual emails and marketing pieces sent to clients to be worthwhile and incredibly helpful. That level of history detail gives them the ammunition they need to be knowledgeable on calls, making them better marketers in the process.
- Easy to understand reporting on response rates for emails.
- Incredible integration with CRM, specifically Salesforce.
- Easy to build emails, landing pages, and forms; all of which help you to engage clients more readily.
- Open rates in reports can be a little suspect; but that's not necessarily the fault of Act-On. Open rates are determined when a client downloads images in an email, which is an industry standard.
- Great ability to understand lead patterns, as it pertains to emails.
- Better research on leads when doing call outs.