Act-On, Act-On, Act-On!
November 23, 2015
Act-On, Act-On, Act-On!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
Act-On is currently used primarily as a sales and marketing tool within our sales and marketing department - however it is also used in other departments, including commercial and HR teams. Act-On helps us to overcome the challenge of limited resources with an advanced, but easy to use system supporting our segmentation and lead nurturing across a number of different verticals.
- Campaign A/B Testing - extremely easy, and highly illustrative, actively improving everything we do at all times.
- Integration with Salesforce CRM - removes data silos and ensures consistent view of engagement and audience whether via Salesforce or Act-On.
- Lead Nurturing - activity related scores help to automatically calculate lead score dependent on activities.
- HTML Email formatting and configuration.
- Higher overall engagement across audience.
- Significantly stronger lead capture options, including adapted lead capture forms which is extremely easy to deploy.