Act-On, Act-On, Act-On!
November 23, 2015

Act-On, Act-On, Act-On!

Ashley Hepper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is currently used primarily as a sales and marketing tool within our sales and marketing department - however it is also used in other departments, including commercial and HR teams. Act-On helps us to overcome the challenge of limited resources with an advanced, but easy to use system supporting our segmentation and lead nurturing across a number of different verticals.
  • Campaign A/B Testing - extremely easy, and highly illustrative, actively improving everything we do at all times.
  • Integration with Salesforce CRM - removes data silos and ensures consistent view of engagement and audience whether via Salesforce or Act-On.
  • Lead Nurturing - activity related scores help to automatically calculate lead score dependent on activities.
  • HTML Email formatting and configuration.
  • Higher overall engagement across audience.
  • Significantly stronger lead capture options, including adapted lead capture forms which is extremely easy to deploy.
Act-On is so robust it's actually really well suited to a number of different instances and scenarios - because it's wholly customisable it can be adapted to almost any deployment.

Act-On Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
6
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
3
Social profile integration
3
Dashboards
5
Standard reports
5
Custom reports
5
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated