Serious program built for growth
June 11, 2020

Serious program built for growth

Annika Brink | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm a new startup and was recommended ActiveCampaign by another entrepreneur. I use ActiveCampaign to format and send out email flows. What I really need is a platform that can help me get started and teach me what I definitely need to think about. Within my team, I have one other volunteer who also has access.
  • They allow you to schedule free one-on-one training sessions, even on their low priced plans.
  • ActiveCampaign has the best webinars I've seen. They are really high value, engaging and their staff seems to be true advocates for the product.
  • The interface for formatting emails is intuitive.
  • There's a ton of information on different ActiveCampaign functionality. The starter guide is still a little too complex for me.
  • As a newby, some of the terminology sometimes goes over my head a little bit.
  • The pricing, especially for a new business, is very steep if you like those special features.
  • I use ActiveCampaign as a delivery service for my digital product, which it does really great.
  • I haven't used ActiveCampaign to harvest more customer data YET, but expect to in the near future.
  • Being a customer with ActiveCampaign hasn't necessarily led to monetary results yet because I'm just starting out, but I am benefitting from the learning curve.
I think I would have been able to get more out of my ActiveCampaign experience if I was familiar with a similar program (like MailChimp) before. This does not seem to be an entry-level service. If you run a serious business it's great! It's a little hard right now, but I expect ActiveCampaign to be future-proof as my company grows.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated