Overall Satisfaction with AT Internet
I'm part of the data department at a digital agency and we use AT Internet to analyze the digital ecosystem of our customers. We investigate the performance of funnel conversion and looking for recommendations of optimizations. Also, I manage the campaign link generation through the Xtor system for our customers using AT Internet. Finally, we elaborate on AT performance dashboards for some of our customers.
- Xtor campaign link auto builder. Super easy to build an Xtor campaign link for each acquisition channel for us and our customers.
- AT Internet user interface. Intuitive and simple to analyze the ecosystem in the macro view.
- The data export on Excel is super easy through data query!
- The style customization possibilities on AT dashboards are less important compared to DataStudio (ex: managing the size of columns within a tab).
- The segmentation use within a dash is more complicated than other tools (ex: Data Studio/Adobe)
- Some media campaign parameters must be declared in the AT Interface (like the ID number for channel sources). It's not completely automatic (compare to GA for instance).
- Relevant data visualization.
- Quick & easy media performance visualization.
- Difficulties in dashboard use.
GA is more intuitive regarding dashboard creation and management, but AT is quite simple for an all media campaign generation policy.