Easy to use, in-depth analytics - perfect for social media strategy | TrustRadius

Overall Satisfaction with Brandwatch Analytics

Use Cases and Deployment Scope

I use Brandwatch Analytics as a consultant to help create social media strategies for clients.

Pros and Cons

Pros

Competitor analysis - understanding share of voice and identifying successful competitor campaigns.
Market analysis - identifying key topics and conversations.
Influencer analysis - identifying key influencers in any sector.

Cons

It would be great if data from newer, more visual platforms like Instagram, Pinterest and Snapchat could be included.
I'd love it if you could see in one dashboard follower counts and engagement rates across social platforms for a selection of key players in a specific sector.
More audience analytics - demographic breakdowns, most influential followers etc.

Return on Investment

Brandwatch Analytics gives me greater depth and understanding of a specific market or sector - knowledge which I can then pass on to my clients, giving tremendous added value.
Brandwatch Analytics provides great graphics which clients love!
Brandwatch Analytics gives me a simple, time-saving way to conduct a whole variety of analytical tasks.

Other Software Used

Klear, Buffer, Followerwonk

Likelihood to Recommend

Brandwatch Analytics is great for competitor analysis and for monitoring brand mentions.

Comments

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