Item: Campaign Monitor by Marigold
Rating: 8
Author: Taylor Johnston

Use Cases and Deployment Scope

We used Campaign Monitor to send e-blasts and automated drip campaign emails for our business. It was used across the entire Texas region of Brookfield Residential, a real estate company, and we used it in all our different lines of business. It's a very simple to use and reliable email tool.

Pros and Cons

Email Builder
List Management

Automation / Workflows
Flexibility on design

Return on Investment

Saved time because of ease of use
Saved money (agency fees)

Alternatives Considered

Campaign Monitor isn't as fun to use as Mailchimp and doesn't have as many features, but the email builder is better if that's what's important to you. HubSpot's email builder is less reliable but more flexible, and it comes with way more automation/workflow options, better list management, and a suite of other marketing tools (also way more expensive).

Other Software Used

HubSpot, Mailchimp

Likelihood to Recommend

If you want an easy to use and reliable email builder tool that makes great looking "bulletproof" emails, Campaign Monitor is the tool to go with. I found the emails looked and worked great on every OS/browser/client, so there was little need for testing for each email sent. It also offers good list management and some automation features. If you need more flexibility with your design and do not mind having to go through more rigorous testing for every email or you need more robust automation/workflow features, it may not be suited to you.

If you just need a simple, reliable email builder, Campaign Monitor is the best

Overall Satisfaction with Campaign Monitor