If you just need a simple, reliable email builder, Campaign Monitor is the best
February 06, 2020

If you just need a simple, reliable email builder, Campaign Monitor is the best

Taylor Johnston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaign Monitor

We used Campaign Monitor to send e-blasts and automated drip campaign emails for our business. It was used across the entire Texas region of Brookfield Residential, a real estate company, and we used it in all our different lines of business. It's a very simple to use and reliable email tool.
  • Email Builder
  • List Management
  • Automation / Workflows
  • Flexibility on design
  • Saved time because of ease of use
  • Saved money (agency fees)
Campaign Monitor isn't as fun to use as Mailchimp and doesn't have as many features, but the email builder is better if that's what's important to you. HubSpot's email builder is less reliable but more flexible, and it comes with way more automation/workflow options, better list management, and a suite of other marketing tools (also way more expensive).
If you want an easy to use and reliable email builder tool that makes great looking "bulletproof" emails, Campaign Monitor is the tool to go with. I found the emails looked and worked great on every OS/browser/client, so there was little need for testing for each email sent. It also offers good list management and some automation features. If you need more flexibility with your design and do not mind having to go through more rigorous testing for every email or you need more robust automation/workflow features, it may not be suited to you.

Campaign Monitor by Marigold Feature Ratings

WYSIWYG email editor
Dynamic content
A/B testing