Item: Conductor
Rating: 10
Author: Jessie Maguire

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

As a member of the SEO department, I use Conductor across client accounts to monitor keyword visibility, find keyword positioning opportunities, understand the search results for specific keywords, and to work to improve organic performance by implementing the information found in Conductor into actionable strategy initiatives. This helps us address content gaps, find new opportunities for service pages and content, and increase visibility based on high-volume search terms.

Pros and Cons

Pros

Allows you to compare keyword performance throughout time periods to see overall progression, or progression over a shorter period of time (helpful for newly launched initiatives to measure performance).
Viewing the search results for keywords. Allows you to monitor where your client falls within the search results and view and analyze how the competition is leveraging the keyword in their site. This helps with next step strategies.
Separates out answer box performance. This is something we've had many clients interested in so it is a clean way to report out on success in gaining these positions and we pair this with viewing the search results of a keyword.

Cons

Updating performance more than weekly. This would be interesting for seeing quick impacts of an initiative or if you wanted real time keyword performance.

Return on Investment

Conductor has increased reporting efficiency. I use it to understand the keyword progression and find areas of opportunity to work on with future initiatives.
Understanding striking distance keywords has helped to form efforts to improve visibility and positioning for the selected keywords.

Support Rating

Our team has support meetings with a Conductor representative that are very helpful to learn about and understand new features. We use these sessions to understand how the features can be directly used with our accounts and then are offered support to help set up features across accounts to get the most of the benefits and views that Conductor offers.

Alternatives Considered

Rank Ranger

Conductor has a more user friendly interface and provides more information and more relevant information to problems I am looking to solve for my clients.

Likelihood to Recommend

Conductor is well suited for looking at keyword positioning progress and for understanding how other marketing efforts are improving (or not improving) keyword visibility. Conductor helps you find new opportunities to improve client performance and to understand where a website may be lacking and have areas for further improvement and optimizations. Conductor has been very helpful in understanding the Answer Box opportunities and result for clients who are interested in gaining these results.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

I find the insight stream helps me to see a big picture of the progress of different accounts. I then can further investigate different pieces to build out a strategy plan and understand what actionable next steps can be done to improve site performance further. I find this to be a neat and organized feature that makes research and data analysis more user friendly.

Comments

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Joe Taylor
(Vendor Representative) commented 8 years ago
Jessie - thank you so much for the review. It's great to hear that you're effectively using Conductor to find opportunities and report on results for your clients. Your focus on Answer Boxes is a great strategy and hopefully you'll like some of our new enhancements that we are releasing soon related to this use case. For more frequent reporting, we do have daily rank publishes available. It's not part of the standard offering but it is available. Thanks again, Joe Taylor Sr. Director, Customer Success jtaylor@conductor.com

The Best For Keyword Visibility and Performance