Item: Conductor
Rating: 10
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Before, we were using a patchwork set of platforms to give us "ok" information on what our rankings were, how they were changing, and for KW research. We didn't have content analysis, true keyword tracking, or anything like that. With Conductor, we now have full visibility and tracking that is giving us another lever to be able to pull for our business needs. Now we have surgical precision on how we manage our organic tracking and great visibility into even our paid efforts effect on our rankings.

Pros and Cons

Pros

Researching & tracking keywords
Content analysis
Visibility into rankings

Cons

Cross channel reporting (paid/organic/social)
YouTube SEO
International search engines

Return on Investment

Full visibility into keyword performance.
Knowing which pages are ranking to focus on them.
Knowing which parts of our site are technically underperforming.

Data Integration

It's great, mostly because of the partnerships they've formed with the best databases out there. Most companies I've seen subscribe to at least half of the partnerships you get built-in with Conductor. You can cancel those and use what Conductor has. Be warned though, you're not going to see all of the metrics that platforms like SEMRush show you, I wish Conductor put more of those in.

Strategic Collaboration

Now that we have full visibility, it allows us to develop a content strategy that makes sense. We can see what's performing, what's not, and how our changes are effecting the overall picture. You can zoom in or out, getting as granular as you want with your content based on the metrics you're seeing from Conductor.

Support Rating

The people are the best part about Conductor, unlike their competitors, you can tell they're focused on making sure that their product is a great fit rather than trying to make the sale. On top of that, they actually listened to us when we talked about what we needed and didn't try to push unneeded features on us. The support is lightning quick and they're very responsive/communicative.

Alternatives Considered

BrightEdge and SEMRush

I've used BrightEdge, SEMRush, and a plethora of other tools in the 10+ years I've been in the marketing space. Conductor gives us everything we need in one place to have full visibility into our biggest traffic channel (organic). I won't bash the other tools, but there are glaring holes in what they offer individually vs. what you get with Conductor.

Likelihood to Recommend

It's great if you're mostly looking to Google as your major source of traffic (that it usually is), but if you're trying to look at international search engines like Naver, Baidu, etc, it doesn't really give you the visibility it needs. Also with the prominence of video these days and the fact that YouTube has it's own keyword metrics/rankings (and is the 2nd largest search engine in the US), I'm surprised there isn't more time invested in research for that. The conductor will move the needle for any business, these are my only pain points with it.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

I think all of the tools are very well thought out and Conductor obviously listens to its users. You can tell right away that Conductor is built in a grassroots way and they really care about what the users think. It's been a pleasure working with the team over there to help out with our business needs.

Comments

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Great experience all around