Sophisticated platform for account-based marketing/sales needs
January 14, 2022

Sophisticated platform for account-based marketing/sales needs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase

Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
  • Upload various target company lists into the platform to dissect the data.
  • Set up specific advertising campaigns against multiple lists to support ABM's effort.
  • Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
  • Availability to target via paid social channels.
  • Integrate with Microsoft Dynamics and not only Salesforce.
  • Get actual people data on who has looked at the content.
  • Analytics.
  • Audience analysis.
  • Paid media campaign management.
  • Insights on account engagement.
  • Easy to understand analytics.
  • The overall return on investment.
Demandbase provides easy-to-understand analytics and real-time insights (24 hours) that are friendly to the marketing team. My team is able to leverage the data provided from Demandbase to see how our target accounts engaged with our web properties down to the number of times each page has been viewed by a particular company - which has always been a challenge for us.

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Demandbase allows us to upload and/or build various target account lists so we can set up specific advertising campaigns for different audiences, then surface real-time insights to our sales team to prioritize activities based on account engagement. The Demandbase success team also provided excellent support and services during the implementation process before and after to ensure we continue to see success across our program.