Demandbase has improved our ABM efforts and improved our sales and marketing alignment

Our organizational needs have changed, and we decided as a whole to change our campaign strategy from casting a wide net into the ocean to focus on small ponds, knowing what kind of fish are waiting for us there. Therefore, the need of a good ABM platform was crucial. This is where Demandbase entered, and provided the best solution for us - relying not just on our CRM data, it also has out-of-the-box features that could be calculated on top of our CRM data and provide another layer of intent for accounts, and even persons - thus making our campaign efforts more efficient, we get a better value for our buck, and we also managed to bring our sales team closer and improve the dialogue with them, providing them accurate data regarding target accounts for multiple products we sell.