1. Home
  2. Ad Serving & Retargeting Platforms
  3. Google Marketing Platform Reviews
  4. User Review of Google Marketing Platform
i like it when doubleclick makes my job quick
March 01, 2014

i like it when doubleclick makes my job quick

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction

Sales Planners use DoubleClick to pull reports and input media plans into MediaVisor. Post-sale teams receive IOs and pull 3rd party reports from the system. As a data management and organizational system, it is proficient.
  • Able to concisely input media plans with limited difficulty
  • Google login is helpful
  • Easy to find RFPs in the system
  • Can be very slow
  • Cannot clone plans in MV which would be extremely helpful
  • Duplication/renaming of placements is tedious
  • Faster IO generation because we as Sales Planners can go in and create the media plan, and then notify the agency that we are done
  • Can be a tedious process to actually input placements
  • Any system that is generally easy to operate with a universal login is always helpful, so thank you DoubleClick!
I am forced to use it via my company, but I don't mind it and think it is generally efficient. I wouldn't recommend it immediately, but it does do an effective job of helping media planners and salespeople to stay organized.
Do you need a simple way to produce a media plan/IO, with very straightforward, non-custom placements? If so, use DoubleClick.