Google Marketing Platform (formerly DoubleClick) Reviews

164 Ratings
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Score 8.0 out of 100

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Reviews (1-13 of 13)

Namit Narain | TrustRadius Reviewer
December 20, 2014

Seamless Ad-Server - DoubleClick Manager for Advertiser

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices.
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Brad Turner | TrustRadius Reviewer
February 22, 2014

Doubleclick clicks for ad serving and reporting

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
We plan to continue to use Doubleclick because it makes it easy to handle our standard ad serving needs while providing capabilities for HTML5 creative and conversions that we know will be increasingly necessary for our work. They are regularly working to improve the user interface and we believe in Google's long-term investment and support of this product.
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Anonymous | TrustRadius Reviewer
July 08, 2015

DoubleClick BidManager is Superior

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

9
Overall, the product is easy to use and generates incomparable results at scale. VivaKi finds it easy to implement, manage and optimize digital media campaigns while our advertisers are thrilled with the strong results. Google is innovative and constantly providing updates to make the product better suited to our needs and our clients' requests. Advertisers across the board trust the product and feel confident serving campaigns through its' technology.
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Anonymous | TrustRadius Reviewer
October 27, 2015

Doubleclick has Easy Set Up, Falls Short on Optimizations and Reporting

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

8
They are a strong partner. That being said, they do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
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Anonymous | TrustRadius Reviewer
March 01, 2014

i like it when doubleclick makes my job quick

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

7
I am forced to use it via my company, but I don't mind it and think it is generally efficient. I wouldn't recommend it immediately, but it does do an effective job of helping media planners and salespeople to stay organized.
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Feature Scorecard Summary

Data Transfer (22)
7.7
DSP integration (24)
7.3
Ad campaign creation (29)
8.0
Ad deployment (29)
7.8
Display advertising (26)
8.3
Ad display and retargeting segmentation (27)
7.8
Sequence targeting (21)
8.1
Ad dashboards (27)
7.7
Ad performance reports (29)
7.7
Ad conversion tracking (28)
8.5
Ad attribution reporting (27)
7.7
Cross-channel ad management (22)
7.8
Ad forecasting and optimization (22)
7.0

About Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Google Marketing Platform (formerly DoubleClick) Integrations

Frosmo, Dynamic Yield, Oracle DMP (Bluekai)

Google Marketing Platform (formerly DoubleClick) Competitors

Google Marketing Platform (formerly DoubleClick) Technical Details

Operating Systems: Unspecified
Mobile Application:No