Powerful for the right equipped team
March 07, 2016

Powerful for the right equipped team

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Evergage

Evergage was recommended to me by a previous coworker at a different company. As our website isn't a CMS, and we had been tinkering around with HubSpot for a while, it looked like a good addition to improve our ability to augment sections on our website quickly without requiring web development resources, and target campaigns at different buyer types based on segmentation. We have only been able to use I'd guess 1/10th of the power of this tool w/o professional services, as the UI is still being enhanced. Incrementally better, but still not plug and play for even a semi technical person. Examples are pop up or slidein messages based on past actions. This tool can do a whole lot more and perhaps we weren't staffed well enough to manage it like it should be managed. Knowledge transfer issues also exacerbated the ramp up of every day use.
  • Segmentation
  • Real-time behavioral marketing campaigns
  • Control over placement, hiding elements, etc.
  • UI/ease of use, more drag and drop
  • (=) Increased blog subscriptions 2-3x (mostly built by Evergage team)
  • (-) time spent trying to utilize
Make sure your web team isn't already utilizing other similar tools that can do most of what Evergage can do, and if you truly need to get to the next level, make sure you have the right people on the team to own it and leverage it for what's it's best at doing. For small teams it could be overkill. For larger teams it could be your holy grail.