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Significant improvements to our lead rating and sales funnel prioritization
August 12, 2016

Significant improvements to our lead rating and sales funnel prioritization

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

We use Everstring across our organization, primarily with the functionality of rating the potential fit of new leads that enter into our system. It helps us to prioritize the leads that are more likely to buy and present only those leads to our sales team.
  • Very responsive and helpful account management team: always available to answer questions and set up update meetings to discuss progress and new product features.
  • Accurate company ratings: their algorithm rates leads with high accuracy, and is significantly better than the previous solution that we used for data enrichment on demographic fit of a company.
  • Continuous releases to their product improving usability: since we've become customers there have been multiple major releases to their product, from either an integration or new features standpoint.
  • Data enrichment: while the signals that they use to rate whether a lead is a good fit are clearly working for us, it would be nice to be able to pass some of the key demographic information back into our system to help us with maintenance and upkeep of our data.
Very knowledgable team, and very responsive. I have more regular check-ins with their team than just about any other vendor we work with, which is well received. With any new release we always have a call to review with a screencast so I can see the proper way to use it, then I am able to go off and experiment, then we'll have a follow up meeting whenever I am ready to review feedback and usability.
Has helped us primarily in the way we prioritize our sales funnel, in that we are filtering out the 'crap' leads that do not have a chance to convert to business with us. We are not yet using them for their lead generation capabilities on accounts similar to those we are targeting.
Prioritization of inbound leads for the sales cycle.
  • Significantly reduced (by 90%+) the new lead alerts we used to share around the company: now we only share the top targets.
  • Too early to tell on sales cycle (very long sales cycle), but optimistic on cutting down the time.
-Impressive portfolio of funding companies with a really strong trajectory for their business (were still quite young when we began conversations)
-Hands on service from one of the co-founders early on in the process
-Strong roadmap for future releases
-Lower price
EverString is very useful if you are looking for a way to automate the lead analysis process to identify which companies and leads you should target. It does require some noticeable level of information to accurately build their algorithm (the more opportunities you've created in Salesforce the better), but provided you meet the baseline, it builds quite a nice fit profile. Can be updated 2 or 3 times a year as needed to keep up to date with the current opportunity creation standards of your team.