Overall Satisfaction with EverString
We are using EverString to tap into accounts with intent. The teams that are using this tool are marketing, sales operations, and sales leaders. We recently connected EverString to our salesforce, but I was not part of that project. I believe intent data populates on accounts, as it is made in EverString.
- Surfaces intent for accounts that are searching for our tool.
- When data lives on the actual account in Salesforce it becomes x10 more useful.
- It's easy to pull/create a report in the actual tool online.
- Requires training and a lot of customization when it comes to pulling reports.
- It's difficult to understand how to best distribute the data and alert reps of intent on their target accounts.
- There is limited training and use cases for this tool across our organization.
We currently have a very small team (maybe 3 people) using the tool. We did not have much training across the board; it was more like reteaching what the owner of the tool had learned and how they use it. I do not believe we are using the tool to its fullest potential.
The contact info is always hit or miss. Sometimes it is accurate, other times it is not. I would have to speak more to the sales reps to get more details.
I believe EverString has given our sales team more confidence in their outreach, and also has helped them focus in more on the accounts that seem to be a better fit or are searching for our tool.
EverString's main purpose is to surface intent. I wish the intent data was more descriptive and had more details of the type of searches/information the accounts are looking for. Something my organization needs help with is understanding how to surface this data to our sales reps, rather than having it passively live on the accounts.