Overall Satisfaction with EveryAction
EveryAction (EA) is our digital CRM. We use it to send action and appeal emails to our donors and supporters. EA has provided us with greater flexibility and speed in producing and disseminating our messages to our audience than our former CRM. I use EA to track donations, look up supporter contact information, and view reports.
- Templates for email queries.
- Custom fields for greater tracking detail
- Better user interfaces for work activities.
- Better strategies and solutions for sustainer migrations. Losing 10% of your organization's monthly donors is a big revenue loss.
- Ability to easily use more payment processors than Paragon.
- Positive: Time saved in email queries. Improved reporting functions. Better ability and functionality in receiving donations from countries outside of the U.S.
- Negative: Loss of a substantial number of sustaining donors and their revenue. That loss would happen when changing to any digital CRM, but it's an area that needs more work and solutions to mitigate and lessen those losses.
Do you think EveryAction delivers good value for the price?
Yes
Are you happy with EveryAction's feature set?
Yes
Did EveryAction live up to sales and marketing promises?
Yes
Did implementation of EveryAction go as expected?
Yes
Would you buy EveryAction again?
Yes
Evaluating EveryAction and Competitors
Yes - We replaced Salsa (which EA has now acquired). We needed more capability in creating and sending emails, text messages, sharing the digital CRM with other parts of our organization, and more easily accepting donations from outside the U.S. EA provided that capability and flexibilty.
- Product Features
- Product Usability
- Product Reputation
EA had much greater capabilities than our previous CRM. The size of our supporter list grew exponentially in 2020 and we needed a more robust digital CRM to allow us to communicate and interact with that greatly increased donor base.
I believe we went through a thorough and exhaustive process to review the possibilities and then make our final choice. I would not change our evaluation or selection process in any way. We're glad we made the choice we did.