Overall Satisfaction with IBM Digital Analytics
It was used by the web marketing department for web traffic analytics.
- Website traffic analysis.
- Website traffic tracking tools.
- Website traffic reporting, benchmarking, etc.
- Referring URL identification.
- Customer Path Attribution.
- Properly Identify traffic coming from Affiliate Networks.
- Better understanding of traffic overall.
- Improved our traffic tracking from all sources.
- Traffic benchmarking and/or ranking from all different marketing initiatives.
Cost and service...we all expected the best service from what was considered the best solution at the time.