Overall Satisfaction with iMovie
iMovie is being used for editing our various shoots in the hotel property or any related ad campaign. One of the main reasons for using this product is their simplicity and the no cost to the company as the software. Since the only investment that one should make is for the Mac that again would be used for other purposes of mobile iOS development etc.
- Simplicity of every controls in the editing flow
- Easy onboarding no need of special training for the software
- Lots of default templates that are readily available and can be used for the workflow.
- Performance of the iMovie can be made little better as a whole
- While exporting the finished movie, sometimes it takes a longer time to convert to the needed format. Great if they integrate that into the iMovie.
- Overlapping of the video cuts for crossfade and cross dissolve can be made better visually on the timeline.
- Faster video post-production turn out
- New users to the product learn faster about the product compared to other alternatives
- Consistent workflow and able to focus on the video project work without worrying about software crash
Though iMovie lacked some features and functionalities compared to the competition, the main reason we went with this product was that it was totally free and our business had the ability to trial run and accomplish needed things for shorter projects. Compared to other products it needed huge investment from the business. Since we already owned a mac, it was a matter of just having to download the app from the App Store.