Kixie is primarily being used by our sales and lead generation team. Our sales team was tired of manually logging outbound calls to prospective clients. Before Kixie, our process was inefficient, unorganized, and time-consuming. With Kixie, our sales team no longer needs to do any manual logging or tracking of calls, as it's all done seamlessly and automatically by Kixie. This has given our sales team more time to call and interact with potential clients.