Great product for Qual Researchers
October 30, 2023
Great product for Qual Researchers
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Lookback
I am part of the research team in the bank specifically focussing on Design Research. A large part of my job is doing qualitative research for a large product area. We use Lookback to chat with our research participants remotely on both, mobile and desktop.
We heavily rely on Lookback for mobile heavy interviews since one of our main product area is our native mobile app.
We also have our stakeholders watch interviews live and engage in the chat room to discuss observations during the session.
- Organising interviews for mobile devices
- Observer links so people can watch without interrupting the session
- Video transcriptions
- Unmoderated interviews is still under cooked as a feature
- The process of how participants have to download an app to start an interview is a large friction point for us
- Interviewing live
- Sending out observer links
- It allows stakeholder engagement and that’sa huge plus especially if it’s happening discretely in the background and theyre not interrupting the interview
- Zoom
Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does
Do you think Lookback delivers good value for the price?
Yes
Are you happy with Lookback's feature set?
Yes
Did Lookback live up to sales and marketing promises?
Yes
Did implementation of Lookback go as expected?
Yes
Would you buy Lookback again?
Yes