Overall Satisfaction with Marin Software
We use Marin Software as a bid management tool across most clients' paid search accounts. The whole team uses it.
- Gives a complete overview across different paid search platforms e.g. it's easy to see how the same ad groups/keywords/ads etc., are working on different platforms.
- You can create bidding scenarios as a test before rolling them out.
- You have to learn to use the platform yourself & there's very little help with this from the customer support team.
- Account managers are very hands off and refer you back to customer support for everything.
- Strategic support would be helpful in terms of how to test and implement.
- Increased account management efficiency.
- Given some insight that would have not have been easily available via the direct paid search platforms.
- Acqusio
At the time of reviewing, acquisio offered limited support on shopping campaigns and social networks, where as Marin is able to manage these.