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Marin Software - alternative to DoubleClick
February 02, 2018

Marin Software - alternative to DoubleClick

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marin Software

It's being used as a data management platform to keep the data from all publishers and data sources within one place, to optimize performance, use bidding strategies and track conversions. Out of 10 clients, we are using it on one significantly big client. Previously i've worked with Marin on another big client. The main reason for clients to choose the platform is that they don't want Google to own their data and also due to lower fees.
  • Bidding strategies based on position or conversions, or revenue are very helpful for improving the performance of all campaigns and saving money
  • It keeps the data easily accessible within one place. Pulling reports, being able to do a web query report, being able to integrate with many data sources makes the platform very useful. Also Marin reps are very helpful
  • Marin offers a live chat, which is very helpful when you have an urgent question.
  • Tracking templates are easily adjustable
  • The filters on the columns don't always work properly
  • The platform is sometimes very slow in updating the selected view
  • It had a positive impact, as it is not that expensive, when used across multiple offices (when a client is advertising on international markets)
  • It had positive impact because of the bidding strategies it helps us use
  • Double Click
Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue sometimes. Mainly these are the things that Marin is worse at.
It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.
What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin.