HDInsight for Marketing
October 13, 2016

HDInsight for Marketing

Kristin Page | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Microsoft Azure HDInsight

HDInsight is being used with a company I currently consult for. Their marketing department needed help with analytics and managing large files/data and processing it all. It is only being utilized by the advertising and marketing department and it addresses problems that arise when we spend large amounts of money on Google Analytics, Facebook, Instagram, etc., and want to allocate the expenses.
  • Shows live changes in analytics. Shows you how social media is working for us. Since we promote weekly events this is something that we really need to pay attention to.
  • Azure in itself is very user-friendly, HDInsight is a great addition. For our purposes, we definitely also utilized the power query to translate data to Excel.
  • The only problem I have come across is when loading large volumes of data I sometimes get an error message, I assume this means something is corrupt from within. I would love a way for this to be resolved without having to start over.
  • The positive impact is high for our overall business objective; which is to advertise our events, sales, and new merchandise. ROI cannot be compared.
At this time I have not used any other similar products... I am open to it but Azure HDInsight and its components really work well for our organization.
For my purposes it is well suited, being marketing and advertising.