Depending on a site's structure, and a team's business flow, Moovweb could be a great fit for a business looking to optimize its desktop site for mobile and tablet devices. Given that more and more businesses are designing for "Mobile First" or at least making pages tap-friendly for tablet devices, there are cases where some businesses will find responsive or simplified designs as a good enough solution.
However, for a large portion of sites, a unique experience is needed for mobile and a different experience is needed for tablet. Customer moments are different, and a single site that simply "fits" onto a smaller screen really doesn't address the change in the customer moment. Moovweb is able to transform the desktop site into optimized sites that streamline the experience into what is most impactful to the customer in that moment, based on business logic and with minimal support.
After considering a responsive site, the Moovweb solution was the right choice for our business and for our customers, and the results are proving we made the right choice.