Good tool
August 05, 2015
Good tool
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
It's being used by us to monitor our progress on social media vis-a-vis other brands in the category; to manage our online reputation and crisis management.
- I think it does a very good comparison of the various brands in the same category
- It gives us a fair sense of how each of our posts has performed, with details on sentiment and passion
- It presents everything in a very cohesive manner
- I think a lot of times even during crises, the sentiment remains unaffected, so am not sure how well it works
- Also, passion is something that the tool doesn't provide me much clarity on
- I think the tool needs a better UI, I somehow find it difficult to access all the dashboards easily
7 - Marketing
- Greater engagement on social media
- Employee efficiency is better because you dont have to trawl through great volumes of data
- Better online reputation