Good tool
August 05, 2015

Good tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

It's being used by us to monitor our progress on social media vis-a-vis other brands in the category; to manage our online reputation and crisis management.
  • I think it does a very good comparison of the various brands in the same category
  • It gives us a fair sense of how each of our posts has performed, with details on sentiment and passion
  • It presents everything in a very cohesive manner
  • I think a lot of times even during crises, the sentiment remains unaffected, so am not sure how well it works
  • Also, passion is something that the tool doesn't provide me much clarity on
  • I think the tool needs a better UI, I somehow find it difficult to access all the dashboards easily
7 - Marketing
  • Greater engagement on social media
  • Employee efficiency is better because you dont have to trawl through great volumes of data
  • Better online reputation
Unmetric is a more basic tool compared to NetBase.
It's comprehensive and can become more useful once some improvements are added
I think NetBase is very well-suited in terms of comparison, perhaps it can give a better insight into strategy and content creation.

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