Digital Strategy Director
August 07, 2015

Digital Strategy Director

Alec Painter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

Our organization has deployed NetBase on a myriad of different products to come up with fast, unique solutions to our clients' problems. We currently use it for everything from social monitoring, content strategy, and even media effectiveness.

It allows us to access data in real time that helps provide directional information where more in depth analytical exercises would take much more time to complete. With NetBase, we are able to measure our efforts for our clients in a fast, flexible way that separates us from others in our industry.
  • Insight generation.
  • Brand development.
  • Media effectiveness research.
  • Easier user design on new dashboard.
  • Broadening of reference sources.
5 - Social media management, social monitoring, social listening, social engagement reporting, real time client dashboard creation, content strategy development, measurement of content effectiveness, measuring media effectiveness, insight generation, brand development, persona development, brand sentiment analysis.
  • Increased reporting efficiency.
  • Richer consumer insights and persona development.
  • Better client satisfaction.
  • Engagor,Radian6,Crimson Hexagon ForSight
Ease of use, speed, and sophistication of NLP.
How do I deploy this tool outside of social monitoring? - I've heard that many people arrive at a first conversation with NetBase through some type of social media engagement. While it is one of the best tools on the market for those purposes, it is an incredibly nimble tool with applications well outside of social listening if you are able to expand your understanding of its capabilities outside of its more obvious obvious use cases.

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