ON24 as a solution for distance engagement
May 17, 2021
ON24 as a solution for distance engagement
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We are using ON24 as a solution to bring together various volunteer leaders across our state for leadership and development training, as well as to offer academic conferences for members around the globe.
- Excellent presenter to audience delivery capability.
- Ability to measure engagement of audience.
- Ease of use for average audience member - no additional software needed.
- Great registration and reminder tools.
- Audience engagement is had to have beyond writing questions.
- Breakout sessions and the like require connecting another service -such as Zoom.
- Users can have poor experiences occasionally if not using Chrome as their web browser.
- Able to reduce a number of historically in person events to exclusively virtual events.
- Looking forward to the ability to host hybrid events - and potentially bring together broader audiences with live events.
- Exploring ability to build a pipeline tool for membership development.
- Integrate with CRM/marketing automation software
- Enable sales follow-up
- Optimize campaign nurture programs
- Identify and track top-engaged accounts
Before the pandemic the Masons of California had more than 1,000 monthly events from our local groups to statewide events. The ability to quickly pivot and host a leadership retreat series through ON24, as well as offer monthly engaging speaker topics has proven to be amazingly useful. With our largest event topping out with over 2,000 participants and more than 75% conversion on event registrations to participants - we have been able to best engage our members in this new world.
The major product that we evaluated that was similar to ON24 was Zoom Video Webinar - which provides similar functionality - but has the disadvantage of requiring additional software. As Zoom is also regularly used for meetings, members were confused when logging into the webinar and not having to set up the camera and audio each time. Finally, the automatic recording and flow through from the registration page for future engagements was key.