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Eloqua for B2B
March 21, 2019

Eloqua for B2B

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We help our clients setup, administer, and use Eloqua for their marketing campaigns. Eloqua is a very powerful platform which has its benefits but also complexities.
  • Ability to execute complex workflows.
  • Strong IT admin controls.
  • Complex UI. Needs to be simpler for non-power users.
Great control and power, but part of scaling means making it more accessible for the non-power user segment.
  • It has helped us grow our business in servicing large enterprises who use Eloqua.
Great for complex workflows and B2B marketing use cases.

Oracle Marketing Feature Ratings

4.6
WYSIWYG email editor
4
Dynamic content
4
Ability to test dynamic content
4
Landing pages
3
A/B testing
4
Mobile optimization
2
Email deliverability reporting
7
List management
6
Triggered drip sequences
7
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated