First time user, long time enjoyer. | TrustRadius

Use Cases and Deployment Scope

Marketing automation and email.

Pros and Cons

Email delivery using dynamic content.
Tracking of campaigns.
Web traffic activity tracking.

Campaign ID tracking.
Reporting from central source regardless of desired content.
More easily tying user activity together.

Scalability

8

Eloqua allows us to be specific in the message and audience.

Return on Investment

Tracking the traffic generated form inventory emails to sales.
Visibility of sales resulting from traffic generated outside of email.
Landing page generation.

Likelihood to Recommend

Great for email marketing to specific groups.