Oracle - fulfill your needs.
March 22, 2019

Oracle - fulfill your needs.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is used across our organization as a common tool.
  • It gives control over marketing communication with our customers and prospects across different countries.
  • It helps to have one rule across all business units in regards to GDRP, data storage.
  • It helps to maintain consistency in design.
  • Improved analytics at the business unit level and at the corporation level.
  • Tracking. This is what I like the most and see the most useful. If you are using all the opportunities this platform gives you, then you will always have good data to make good decisions. Tracking helps to solve problems, for example - if there is a misunderstanding with our customer, first we check what we have done through emails, our website - what he clicked, and the most important -> what he didn't click. It helps us to answer questions from our side without involving the customer.
  • With anything, there are always some small negatives, but mostly they are covered with Eloqua. :)
It gives us the possibility to talk personally with our customers instead of them thinking we are just spamming them along with 10k others.
  • It has been positive in that is saves us time and makes our customers happier.
It is well suited for building GDPR (General Data Protection Regulation) compliant consent storage. We can build all kinds of campaigns around this.

Oracle Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
9
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated