Overall Satisfaction with Oracle Eloqua
Eloqua is currently being used by multiple business segments across Optum. The vast majority is marketing to B2B client segments and lead generation (multiple instances based on US vs EU) for segmenting, tracking, scoring and then sending to Salesforce for sales team followup. We also have a smaller B2C instance of Eloqua we use for a section of OptumCare for communications.
- Detailed segmentation using contact attributes, account attributes, or custom data object attributes.
- High level of integration with other systems via apps or custom-built integrations using the Eloqua API.
- Detailed contact scoring based on activities, fit, custom objects, or account info.
- Multiple CRM integrations - Eloqua works VERY will with singular integrations with a CRM system, but has trouble when integrating with multiple CRM systems simultaneously.
- Making social sign-on and progressive profiling available using Eloqua forms outside of Eloqua landing pages, so we can get those features on Eloqua forms that we put on company pages built outside of Eloqua.
- Easy contact transfers between Eloqua instances. This would greatly improve the usability when we need to have contacts transfer instances for legal reasons (separating out our GDPR contacts to our EU instance for example) or for transferring contacts from production to the sandbox environment for testing purposes.
- Eloqua has been pivotal in providing information for our marketing attribution reporting by integrating with Domo.
- Eloqua's lead scoring models have helped us track what segments are moving high quality 'fits' up the engagement scale.
- ChatBot
I was able to play around with ChatBot a couple of years ago at OpenWorld and liked the product very much but it just was not a good fit for our department's needs at the time.